Amazon in Orbit

Jeff Bezos is hot on the heels of Richard Branson and Paul Allen.: "Blue Origin, the secretive space exploration company founded by Amazon.com CEO Jeff Bezos, on Thursday quietly announced plans to build a testing facility on a remote ranch in western Texas."

Is this just pie-in-the-sky, or just what happens when too much money meets too much ego. Yeah, space ships are the rich's new toys since yachts are becoming passe`.