Thursday, January 13, 2005

IPod's allure propels Apple to record profit

Good news from Apple:

Apple said the iPod's cachet is extending to Apple's traditional business, Macintosh computers.: " It shipped 1 million Macs over the holiday season, the largest such shipment in four years. Sales were up 26 percent compared with a year ago."

The press is pushing the 'halo' effect angle, strongly believing that people are scrambling to buy Macs just because they have the same logo as the iPod. I've really got to disagree with this, the logo is merely getting people to pay more attention than they have in the past to Apple's Macintosh products, and the sales come from their recognition of genuine value. With sales of the Mac going this well before the announcement of the Mac mini, what's going to happen this year? (Assuming they can solve their traditional component supply problems and satisfy the demand they're going to see.)

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