Tuesday, February 15, 2005

Apple Keeps Shining - By Comparison

Apple keeps on shining, especially when viewed against their competition.

And why not? It's not just marketing, but solid design and seamless connectivity to multiple devices and platforms. Anyone who uses a PC has to believe that there is a better way, or they'd just go nuts suffering under the status quo. Apple gets the details right, and the devil is in the details.

From the article: That seems to be the market today. There are competing products that are cheaper and offer more features. But Apple's brand is just too strong to sway anyone.

Yeah, that's part of it, but products that WORK AS ADVERTISED will sell well in any market where the competition aspires to "cheap" and "good enough". Get ready for the next wave of technology where refinements to devices with klunky interfaces become marketing tools.

UPDATE:
This writer thinks that Apple's technology is too good.

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